CAMPAIGN MANAGEMENT SOLUTION
What is Campaign Management
MixReach” is a Multi-Channeled Digital Advertising platform built on Next Generation Technology which enables mobile operators and third-party advertisers to run end-to-end digital advertising campaigns across a vast variety of channels.
The platform enables AI and ML based advanced customer targting for 100% result oriented campaigns.
This portal is a self served web based solution which allowes advertisers to fullfill their entire digital advertising needs from one single platform with real time ROI monitoring
Campaign Management Solution Software Can Provide?
Key Features
(IPG) Integration for Account Top-up
.
Role based Access Control
.
.
Dynamic Number List Management
.
Dynamic Campaign Workflow Creation
Opt-in & opt-out Unsubscribe Management
.
Whatsapp Campaign Management
.
Campaign Scheduling & Execution
.
Pattern Based, Key Word Based Content Filtrations
Comprehensive Reports & Dashboards
.
Google AdWords Integration
.
External API Integration
.
.
Viber Campaign Management
.
Why Whatsapp/Viber Campaign
Rich Multimedia Communication
.
Drive perform through real-time actions
.
Interactive engagement
.
Up to 1000 characters per message
.
Effective content personalization
.
High user opt-in Rate
.
Key Modules of WhatsApp/Viber Campaign
Account Management
campaign Management
Real-Time Reports
Hawkeye View Dashboards
Number List Management
CLI Management
Policy Management
Rate Card Management
Targeting
Real Time Location Based Targeting
.
AI Based Customer Targeting Recommendations
Advanced Targeting Based on Multiple Criteria
How it Works
Key Advertising Channels
SMS Insertion
USSD
IVR
OBD
In App Advertising
API Integration Based Campaigns
Web
Facebook
/Whatsapp/
Viber
Google AdWords
End Call Notification
What types of Campaigns can you Create?
01
Time Based Campaigns
They start on a specific date and then run for a fixed period of time, addressing a defined target group
02
Digital Reward Campaign - Offer voice, Data or SMS
Digital rewards are e-gift Cards/voice/data/SMS can be delivered in an instant via "Supernova"
03
Voting service Interactive service
Interactive marketing campaign can be created which is a tactic that uses engaging visuals or videos to get your audience to engage with your content.
04
Event-based campaigns
On-going campaigns triggered a specific event
05
Message Broadcaster - Bulk/Push based campaign
A broadcast text message service lets you send bulk SMS to all your contacts at once.